Advanced analytics enable businesses to gain insight from data and to better perform in fiercely competitive markets. Most companies today see advanced analytics as the key to drive down costs, improve decision making, and increase customer value. But the challenges of a data analytics implementation can hinder these plans. A business looking to develop advanced analytical capabilities and become data-driven must have the right tools, culture, data, and people to support managerial decision making throughout the use of analytical technologies. Implementing analytics shouldn’t be viewed as “just another IT project.” It’s a fundamental change in the way that organizations do business.