A digital business cannot be successful without the processes to manage data and gain insightful analytics form it. Some processes can be automated via business rules, while others require manual input. Whatever the approach, it’s important that data management processes are as simple, automated, and designed according to standards specific to the organization. Data life-cycle processes are critical to decision makers because they are a key component of any outcome-driven business strategy. The volume of data and enterprise landscape complexity are growing, and poor data processes often lead to poor data quality and unfounded decision making. Business can create a successful outcome-driven enterprise data strategy that is unmatched by combining a data life-cycle process with the right tools and technologies that provides actionable and real-time business insight.