“When it comes to operationalizing customer lifecycle processes supported by enterprise software, many organizations struggle to meet the unique needs of different business units. A centralized, one-size-fits-all approach doesn’t cut it, and individual groups increasingly need to augment core system data to meet specific customer needs.”
When this happens, users typically resort to spreadsheets. But spreadsheet-based processes are far from scalable. They’re insecure, inconsistent, and ill-suited for complex data structures. They take data outside of the core system and make reporting difficult if not impossible.
The solution: fully integrated, end-to-end visibility software.