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Tag Archives: pricinganalytics
CFO Journal: How CMOs and CFOs Can Collaborate on Pricing
October 26, 2021
“Pricing is critical—it touches everything in the organization. Companies should have a coordinating function that forces a dialog between CMOs and CFOs, and they should have the data, insights, and tools to support it.”
Powerful Apparel Pricing Requires Advanced Analytics
July 16, 2019
Today’s consumers are more sophisticated and technologically savvy, making them harder to predict and even harder to satisfy. For apparel manufacturers and retailers to be successful, they must think be able to predict future wants and needs of their potential customers. Many successful apparel manufacturers and retailers have found a scalable way to employ a responsive, intelligent pricing discipline that aligns their pricing strategy with their customers’ willingness to pay by leveraging insights from advanced analytics to make smarter pricing decisions. Pricing smarter requires understanding where customers perceive value and having the agility to respond to competitors’ moves with full insight into the impact on financial performance.
Read More at McKinsey Insights >
