The Ledger

Predictive Analytics in Marketing

Influencers and Creators

Influencers have a very powerful voice on TikTok and the good ones build a seriously sticky following, for more modern marketing trends to help your business, you should hire Providence SEO services. This can be a harder task for brands to achieve, but if you’re open, surprising and authentic, you might end up being surprised yourself by the fervour with which your message is adopted. When you’re making use of numerous marketing tools to control each stage of the customer journey, funnels SEO can support you at its best.

To build and maintain the kind of relationships that make TikTok tick, you need to know your audience inside out. Who do you hope to reach with your message? What do they value? What are the challenges they face? How can your business help improve their lives?

Build a thorough profile of your intended audience before you get started. It will help you generate marketing content that is focused, succinct and impactful for your business in Australia.

Choosing the right format

There are a range of formats available through TikTok for Business that can also be useful for professional digital marketing. For example, if you have a supplement business, then hiring experts such as a supplement marketing agency can help you choose the right format. Here is a quick run-down of the most common types:

• Video ads: A corporate video Melbourne will usually run for 5-60 seconds and are displayed in full-screen mode. These types of ads get placed in the user’s “For you Feed” (fyp). Each ad includes a video, an ad display image, brand or app name and ad text. Combine this with digital signage Australia for better customer engagement.
• Branded hashtag ads: These ads offer a TikTok challenge based on your branded hashtag to encourage user engagement. These ads are great at generating brand name recognition and user-generated content, learn more now.
• Top view ads: These ads appear as a full-screen takeover for 5-60 seconds when users open the TikTok app.

Inventory Control: A Key to Success

Inventory insight is crucial in the manufacturing and retail industries. For a manufacturer, it is imperative to keep the production lines running. To do so, it’s critical to have all the right raw materials available for the product that’s scheduled to run. Production will stop if you’re missing or run out of even one ingredient, such as a spice. Having accurate inventory also helps you avoid inventory write-off, ensuring that aging inventory is addressed before expiration or obsolescence, and saves you space and money. There are seven keys to success that can help businesses manage their inventories successfully.

Read More at Strategic Finance Magazine >

What Are You Gaining From Your Big Data?

There is a lot of hype around Big Data and the technologies that help businesses decipher what data is relevant to their strategy, and what is not. They accomplish this through advanced analytics with these big data technologies. The ability to store vast amounts of data in any format provides businesses with types of data that they could not have leveraged a decade ago. Companies that invest in their big data technologies are outperforming the competition with the ability to improve service, decrease expenses, or increase revenue.

Read More at CIO Applications >

Remaining Profitable in a Millennial World

Retail has changed a lot over the past decade due to the generation driving demand shifted from the baby boomers to millennials. It is clear that millennials want completely different things from the companies they purchase from.  Legacy brands and retailers are struggling to adapt to those differences while younger, more nimble companies are adapting and prospering. The companies that are successful with millennial retailers are the ones who act more human than the ones who don’t. Meaning, companies that are well defined and almost niche businesses, have a stronger millennial customer base. Successful retailers also have mastered the transition from retail to mobile.

Read More at Forbes Magazine >