The Ledger

How AI Can Help Reach New Customers

The adoption of AI in all departments will only continue to increase as businesses enjoy the benefits of real-time segmentation of customers, personalized messaging, predictable customer value, and optimized media buys.  By eliminating the tedious manual tasks of tweaking business rules each time new customer information is captured, AI will liberate marketers to focus on more strategic and creative activities like campaign planning. Those who are slow to adopt AI will find themselves at a competitive disadvantage because they won’t be able to make timely, accurate, and profitable predictions about their customers.

Read More at The Harvard Business Review >

Restructuring Farm Finances to Boost Cash Flow Margins

Farmers have been refocusing their cost structure over the past few years. Leading up to 2013 farms had been adding excess cost – and getting those costs back to reasonable levels has proven elusive for some. Unfortunately, there are many producers who don’t understand their cost structure, at least from a holistic standpoint – that is, what does it cost to produce a bushel of corn, including family living and land costs. Luckily, there is still time to restructure debt and make fixed cost changes to lower overall cost per bushel, and there are a lot of ways to re-tool farm finances to boost cash flow and margins.

Read More at Farm Futures >

Considerations For Big Data And Analytics

“Big Data is here to stay, which means your organization needs to be capable of processing and effectively utilizing ever-increasing volumes of information. To support this, we have compiled a list of six considerations for your Big Data strategies.”

The considerations are as follows:

Read More at The Digitalist by SAP >

Becoming a Strategic CFO With Real-Time Information

In the past, CFOs and accounting professionals handled the finances of an organization, and they were mainly charged with overseeing things like budget, spending, and tracking a company’s financial history. These days, however, the CFO role is being transformed into something new. More and more companies want their CFO to be the go-to person who helps shape the overall strategy of the organization, with both the company’s end goals and financial well-being in mind. To meet these new demands, both finance and accounting specialists can greatly benefit from an intelligent financial management system, delivering real-time access to information, robust reporting and analytics, and emerging technology to help drive continuous innovation.

Read More at The Digitalist by SAP >