The Ledger

Do You Know the Full Potential of Your Analytics?

Data analytics are shaking up multiple industries. McKinsey recently surveyed and found that almost 90% of executives reported that their organizations were only somewhat effective at meeting the goals they set out for their data and analytics initiatives. In many cases, the culprit is a gap between launching a few analytics experiments and embedding these insights into the operating model of the larger organization. Many companies invested in analytics systems without fully appreciating that turning data into real value requires a profound reshaping of their day-to-day workflow. Others are still lagging behind in terms of fully digitizing transactions and processes to generate and collect all the data that could be useful.

Read More at The Harvard Business Review >

Key Challenges for Monetizing Your Data

Have you been focused on analyzing the data rather than extracting intelligence from it and taking quick action on that information? If the answer is yes, you haven’t been leveraging your data to its full potential. It’s possible to transform your big data into an amazingly accurate predictor using process-centric and process-embedded AI and machine learning. In order to do so, you have to overcome the three biggest challenges in the quest to monetize big data: complexity, consumerization and continuity.

Read More at Forbes Magazine >

Create Stronger Strategies, Not Goals

A strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite the ample efforts of hard-working people, because they do not represent a set of clear choices. These so-called “strategies” are in fact goals. They don’t tell you what you are going to do; all they do is tell you what you hope the outcome will be. But you’ll still need a strategy to achieve it. This is important to note because companies often get the two confused, and they are left with an unsuccessful “strategy”. Without a clear strategic direction, any implementation process is doomed to fail.

Read More at The Harvard Business Review >

Predictive Analytics in Marketing

Influencers and Creators

Influencers have a very powerful voice on TikTok and the good ones build a seriously sticky following, for more modern marketing trends to help your business, you should hire Providence SEO services. This can be a harder task for brands to achieve, but if you’re open, surprising and authentic, you might end up being surprised yourself by the fervour with which your message is adopted. When you’re making use of numerous marketing tools to control each stage of the customer journey, funnels SEO can support you at its best.

To build and maintain the kind of relationships that make TikTok tick, you need to know your audience inside out. Who do you hope to reach with your message? What do they value? What are the challenges they face? How can your business help improve their lives?

Build a thorough profile of your intended audience before you get started. It will help you generate marketing content that is focused, succinct and impactful for your business in Australia.

Choosing the right format

There are a range of formats available through TikTok for Business that can also be useful for professional digital marketing. For example, if you have a supplement business, then hiring experts such as a supplement marketing agency can help you choose the right format. Here is a quick run-down of the most common types:

• Video ads: A corporate video Melbourne will usually run for 5-60 seconds and are displayed in full-screen mode. These types of ads get placed in the user’s “For you Feed” (fyp). Each ad includes a video, an ad display image, brand or app name and ad text. Combine this with digital signage Australia for better customer engagement.
• Branded hashtag ads: These ads offer a TikTok challenge based on your branded hashtag to encourage user engagement. These ads are great at generating brand name recognition and user-generated content, learn more now.
• Top view ads: These ads appear as a full-screen takeover for 5-60 seconds when users open the TikTok app.